Creating Aesthetically Appealing Websites

By | August 7, 2016

Value of Planning and Thoughtful 

Implementation in Creating Aesthetically Appealing and Usable Websites

Designing a website which is usable as well as aesthetically appealing requires a lot of planning and thoughtful implementation. In this context we will look at some important characteristics which play a crucial role in deciding success or failure of your site and how designers can improve these characteristics.

Usability or User Experience – Which is more important?


Toronto web design companyUsability defines how easy it is for users to use your website and find their way around. If the website provides good usability then:

  • Users will be clear about what they have to do next.
  • Amount of mistakes by users will be far less.
  • Visitors will be able to easily find what they are looking for.
  • Browsing the site will be effortless.

Good usable websites tend to follow conventions web visitors expect to see on every website. Some examples include having business logo on the top left corner of page and navigation menu in the form of a bar at the top header section. Thus, by following usual conventions, a Toronto web design company can create a website which has excellent usability.

User Experience

On the other hand, user experience is mainly about the way users feel while browsing your site. As such appeal of your site consisting of aspects such as typography, layout, color schemes and font sizes together help in providing improved user experience to visitors as well as assist in establishing the site as a credible one. Thus, usability is mainly concerned with making the site easy to use while user experience strives to improve the overall experience visitors have while browsing your web site. As such, both are important for creating a website which attracts and retains customers.

Above the Fold – Is it the most important design factor?

Earlier placing most important elements and content above the fold was a crucial factor but not anymore now. Nowadays, there are different screen resolutions with different devices on which users view your site ranging from desktop computers to tablets, mobile devices and several others. In such situation it can be really difficult for a Toronto web design company to decide which part of the screen would be considered above the fold when such different devices are being used. If designers take desktop screens as default for deciding which elements are to be kept above the fold then it would really cram things up when the same website is viewed on other devices with smaller screen resolutions (such as mobile devices).

Ideally, the above the fold space should be used to indicate to users that there is more content present below the fold. The aim should be to place content and page elements in a well spaced manner to increase readability and help visitors interact with the site in a much better way.

A Final Note

We will conclude here with a final note that usability and user experience, both are necessary for a successful web site and designers should pay close attention to how these aspects can be improved. Similarly, with changing trends in web browsing, some concepts also need to change such as one of above the fold. Designers can improve your site's design by staying aware of these changes and utilizing them while creating your site.

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