Traffic is the lifeblood of success for any website. No matter how great your website is or how much informative your content is, if no body is going to visit your site and your content, what's the point?
If you want to have a successful website, you need to invest your time as well as money to get as much visitors to your website. This is where search engine optimization comes into play. In the following article what search engine optimization or SEO is, how to get started optimizing your site for SEO, and some important tips to get more results out of your SEO efforts. So let's get started…
So what is SEO (Search Engine Optimization)?
SEO involves optimizing your website with keywords, and building links to your site to get ranked higher in search engines so that people who use Search engines will find your website when they do a search for information.
How to get started
Your very first step to optimizing your website for search engine rankings is doing keyword research. Basically, keywords are words that your potential visitors use when they're searching for something on Search engines.
What you're doing here is to find keywords that are searched for an enough number of times so that you get traffic by optimizing your site for those keywords. Tools like Google Keyword Tool will find those types of keywords. Not only that but, you also need to find keywords that are not used by a lot of other websites to avoid competition.
Once you have found enough keywords with high numbers of searches and low competition, your task will be optimizing your website using those keywords. You'll start from adding your keywords all over your website i.e. your website title, h1 tags, h2 tags, image tags and other places.
You can also write content about your keywords. If you found 10 keywords, for example, you could write 10 articles with the keywords as titles. For example, let's say you found a keyword "seo for your site". You would write an article by including your keyword in the title such as "how to do SEO for your site" or "best practices for doing SEO for your site". You get the point?
After that, your next step will be doing off page optimization. In essence, off page optimization involves building links to your website. In other words, you'll link your website's link from other websites such as by doing article marketing, forum posting, directory submissions and the like. Doing so helps search engines determine how popular your website is and rank it higher consequently.
As a rule of thumb, the more links you have, the more popular you are in the eyes of search engines. As a result, search engines will rank you higher as they presume your website important for users.
All in all, if you teach yourself how to find low competition keywords and run your SEO campaign using ethical methods and utilizing the right tools as well as strategies, you'll have no problem ranking for a lot of search terms and generating targeted traffic to your site.